We have Bruce Irving from the Smart Pizza Marketing Podcast back on the show for the 4th time! We’ll be discussing Facebook, Twitter, Instagram, and Snapchat: what works now, what doesn’t work anymore, and what to expect in the future. Plus Bruce shares one tip for each platform.
Success Quote
“Everything is figure-out-able.”
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What is working now
- Local advertising with a short video (60-90 seconds) targeted to your target market
What doesn’t work anymore
- Just posting what you have without engaging.
What’s coming in the future
- Facebook video
One tip for growing on Facebook
- use Snapchat and Instagram videos to practice recording before going to Facebook video People expect that content to be rawer on Snapchat and Instagram.
What’s working now
- Nothing. Too noisy.
What doesn’t work anymore
- Reposting.
What’s coming in the future
- Posting original content once or twice a day.
One tip from growing Twitter
- Post once or twice a day and monitor people who are replying to you.
What’s working now
- Instagram Stories.
- Saving Instagram live.
What doesn’t work anymore
- Automation.
What’s coming in the future
- Instagram ads.
One tip for growing Instagram
- Leverage Instagram stories by posting 2-3 times a day.
- test Instagram business pages for the data you’ll be able to get.
Snapchat
What’s working now
- Be entertaining. Having Humor. Snapchat is a more intimate personal platform. Be yourself
- $5 Geofilters
What doesn’t work anymore
- Trying to get people, who do not natively use Snapchat, to follow you.
What’s coming in the future
- Nothing really.
- Snapchat has sort of flatlined.
One tip for each on how to grow that network
- Make better use of Geofilters
Resources Mentioned
Thanks for Listening!
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Huge thanks to Bruce Irving for joining me for another awesome episode. Until next time!
The post 317: Facebook, Twitter, Instagram & Snapchat- What is working now with Bruce Irving appeared first on Restaurant Unstoppable.