In this episode, we’ll discuss Marketing. Great food is not the only way to make money and be successful in the restaurant industry. Direct marketing. Direct response marketing. Small business marketing. Highly-targeted marketing. Royalty Rewards. Cost-effective marketing. You need to have a birthday club! The most important thing is a good online presence. Making it easy and encouraging to have customers leave positive reviews online. Constantly be in contact with your customers about incentives to come be your guest. The importance of taking action.
After hundreds of thousands of dollars in experimentation, Rory Fatt eventually uncovered the secrets to direct response marketing in his own business and sky-rocketed his sales and profits. He soon discovered the principles he uncovered applied to all sorts of retail businesses. He also realized that while the systems he taught worked, it was difficult for business owners to find the time away from the daily operations their businesses required to implement the proven systems he had developed. So he created Royalty Rewards®, a turnkey, automatic marketing program that followed all of the direct marketing principles he knows to work.
Show notes…
Success or Leadership Quote/Mantra:
“You can’t make a 100,00 dollars a year by doing 10-dollar-an-hour activities.”
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Resources
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Huge thanks to Rory Fatt for joining me for another awesome episode. Until next time!
The post 326: The power of the birthday club with Rory Fatt appeared first on Restaurant Unstoppable.