Last week we started a conversation around direct response marketing with Rory Fatt. Today we’re continuing that conversation with Nick Fosberg of BarRestaurantSuccess.com. With Rory, one of Nick’s original mentors, we set the foundation and this week Nick is giving us a glimpse of what next-generation direct response marketing looks like and how to use modern platforms and new copywriting techniques to really take it to the next level.
Nick Fosberg has become a leading authority on restaurant and bar marketing and promotions. He has helped hundreds of bar owners all over the US and Canada take their business to the next level by applying radically different direct response marketing strategies.
Success or Leadership Quote/Mantra
“It’s good to learn from your mistakes. It’s better to learn from other people’s mistakes.”
-Warren Buffet
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In this episode we’ll discuss:
- Why direct response marketing is so impactful.
- Why your customer database or “list” is the most important asset you can have.
- The indoctrination process that Nick uses in his bars and that he teaches.
- New Strategies to build your list:
- Upload email list to facebook custom audience
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s. - Gmail ads.
- Text message marketing.
- Upload email list to facebook custom audience
- How to connect with Facebook and Instagram audience using your guest phone numbers.
- How to use google forms in conjunction with your email to survey your list and find out what they want.
- Why it is so important to use an authentic human voice in writing your copy.
- How to use “under the radar promoting”.
- How to use your brand ambassadors to serve as your own personal marketing team.
- Different techniques to capture emails:
- Loyalty programs.
- Giveaways.
- Wifi lead capture.
Sing up for Nick’s Two Master Classes
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Resources
326: The power of the birthday club with Rory Fatt
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Contact Information
Thanks for Listening!
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Huge thanks to NICK FOSBERG for joining me for another awesome episode. Until next time!
The post 328: Most Profitable Way To Market Your Restaurant / Bar with Nick Fosberg appeared first on Restaurant Unstoppable.