Native of Toronto, Giorgio Taverniti attended the well known Italian culinary program at George Brown College. In 1992 Giorgio Teamed up with his mom, and took ownership of Frank’s Pizza House, located in Toronto Canada. Franks Pizza House has been named “Best Pizza in Toronto”, “Best Delivery in Toronto”, and “Best Calzone/Panzerotti”. You want to be sure to catch this episode, because Giorgio shares how he’s been leveraging technology to maximize his continued Success throughout his career? What has him most excited right now? Snapchat!

Show notes…

Today’s Sponsor

Favorite Success Quote or Mantra.

“If you live for weekends and vacations, your shit is broken”-Gary Vaynerchuck

Whats Your Purpose, or Your “WHY”?

The ability to be around his guest every day.

Your “It” Factors

• Being humble.
• Extreme gratitude for his success and the patronage of his community.
• Wont give up. Never stops. Always thinking about the next thing to do.
• He owns everything. His mistakes, and the mistakes of his employees. When something goes wrong, he takes the blame.

Career Challenge or Failure

• Getting on the coupon bandwagon.
• Coupons don’t create loyalty; quality products and service does.

Knowledge bombs

1. How Giorgio is using the Internet to market.

• Use google ads.
• Use Facebook ads.
• Use Snapchat.
  • Follow the people in you niche and engage with them. The hope is they will take an interest in what you’re doing and promote you.
  • Use Geo-filters on Snapchap
  • Check out Gary Vaynerchucks:

    • HOW TO CREATE AND USE SNAPCHAT’S NEW CUSTOM GEOFILTERS

    • THE SNAP GENERATION: A GUIDE TO SNAPCHAT’S HISTORY

2. Success is so dependent on your people. Whats your advice on hiring, managing and retaining people.

• Lead by example
• Hire character. Discover the interests and goals of the interviewees. Get on social media and research your potential employees.
• Treat your people fairly and with respect.
• Feed your people well.

3. What are some current challenges or industry challenges you see coming?

• Keeping up with the demand of delivery request outside of the pizza shops service are. Giorgio adopted technologies like Ubereats and DoorDash to compete this challenge.

4. How do you balance work and life?

• You got to find time for your family. You just have to make it happen.
• Train your staff, and give them the tools/knowledge they need so you don’t have to be there all the time.

5. Recommended book?

• The 10X Rule: The Only Difference Between Success and Failure
• Crush it: Why NOW is the Time to Cash in on Your Passion 
• #AskGaryVee: One Entrepreneur’s Take on Leadership, Social Media, and Self-Awareness
  

Podcst

• Ask Gary Vee Podcast

CLICK  HERE to get a FREE audio version of this Book

6. Recommended tool or technology?

• Ubereats: Delivers the best food right when you want it. Their curated menu features dishes from the local spots you love, and the one’s you’ve always wanted to try!
• DoorDash-Great selections at your fingertips. Choose from local hotspots or discover your next goto’s. they’re all available on DoorDash!
• Touch Bistro -As the #1 grossing food and drink app in 33 countries in the Apple® App Store*, TouchBistro is the proven full-service POS solution that delivers an easy-to-use product, smart features that matter, and complete front-end and back-end capabilities.

7. With all the knowledge you have now, if you could go back in time and give your past self one piece of business advice, What would it be and why?

• Stay on top of whats happening in the world of technology.

8. What is one question you think should be added to this interview?

Q: do you eat pizza every day?

A: Every day. Twice a day.

Contact Info

Twitter: @TorontoPizzaia

Facebook:FranksPizzaHouse

Website: FranksPizzaHouse.com

Snapchat: TorontoPizzaria

Thanks for Listening!

Thanks so much for joining today! Have some feedback you’d like to share? Leave a note in the comment section below!

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Huge thanks to Giorgio Taverniti for joining me for another awesome episode. Until next time!

The post 221: Giorgio Taverniti |SnapChat: How and Why You Should be Using it appeared first on Restaurant Unstoppable.