In this episode, we discuss how Jen Pelka got her start in the industry, how you got to “fake it till you make it”, how to create opportunity for yourself by creating positions, the power of side hustles, having great connections, networking, how to get people to like you,  summarizing your brand, picking one thing and being the best at it, focusing on what you’re good at, surrounding yourself with those who are good at what you’re bad at, using a cause to appeal to investors, hiring with the same vision, and using branded visuals.

After a decade of experience leading branded events, influencer marketing, content strategy, and media relations in-house at OpenTable, Gilt Taste, Tumblr, Chef Daniel Boulud’s iconic Restaurant DANIEL,m Jen Pelka launched Magnum PR in 2015. This past January, Jen took all of her experience helping other restaurants succeed and put it into opening her own restaurant and champagne bar, The Riddler, located in San Francisco, CA.

Show notes…

Favorite Success Quote or Mantra.

“Fake it, till you make it.”

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 Career Challenge or Failure

Knowledge bombs

1. Which “it factor” habit, trait, or characteristic you believe most contributes to your success?

   • Fearless.
   • Optimistic.

2. What is your biggest weakness?

   • Fearless.

3. What is one piece of advice you have for leading others?

   • Remember people are modeling themselves by watching you.

4. What’s one question you ask or thing you look for during an interview.

   • Enthusiastic energy.
   • A sense of hospitality.

5. What’s a current challenge? How are you dealing with it?

   • Figuring out how to get away from emails.

6. What’s one thing (besides food) your restaurant does well and separates you from other restaurants?

   • Beautiful design.
   • Use Pinterest to get inspiration.

7. What’s one book we must read to become a better person or restaurant owner?
   GET THIS BOOK FOR FREE AT AUDIBLE.COM 

   • Setting the Table: The Transforming Power of Hospitality in Business

   • The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich

8. What’s one piece of technology you’ve adopted in your restaurant and how has it influence operations?

   • Instagram.
   • OpenTable.
   • MailChimp.
   • Google drive.

9. With all the knowledge you have now if you could go back in time and give your past self one piece of business advice, What would it be and why?

   • Work with the best possible people you can.
     

Contact Info

Email

insta: @theriddlersf @jenpelka

Twitter: @jenpelka

Facebook

Thanks for Listening!

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Huge thanks to Jennifer Pelka for joining me for another awesome episode. Until next time!

The post 381: Summarizing your brand by being the best with Jennifer Pelka appeared first on Restaurant Unstoppable.