In this episode, we discuss what makes Erik Shellenberger an authority on the topic of marketing, and we cover the 5 areas you’re most likely to find your next NEW customer: word-of-mouth, reviews, search engine optimization, social media, and others. We also discuss the power in paying for a mentor and spending money to make money.

Erik Shellenberger is the founder of Bar Marketing Basics where he teaches bar and restaurant owners how to improve their online presence and bring in new customers.

Show notes…

Favorite Success Quote or Mantra.

“Be the show; not the commercial.”

Make sure you join the webinar by clicking the link below:

https://attendee.gotowebinar.com/register/6032790889460408834

Show Highlights

• The Five Places New Customers Come From:
  1. Word of Mouth 66%
  2. Online reviews 20%
     • ReviewMiner Episode 361 with Matt Hayman
     • ReviewTrackers, ReviewInk, Reputation Loop, ZENREACH, HummSyestems
  3. Search engines 10%
  4. Social media 4%
  5. “Everything else”
• If you want to be the best you need to surround yourself with the best.
• You’ve got to spend money to make money.

Today’s Sponsor

An invoice payment automation platform that caters to the food industry. Sourcery saves businesses time and money with paperless invoice management, simple payments, and analytical solutions. Spend that new found time doing what matters, taking care of your employees and guests.

Contact Info

Website: barmarketingbasics.com/

Facebook/ErikShellenberger

Facebook/BarMarketingBasics

Instagram: @barmarketingbasics

Thanks for Listening!

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Huge thanks to Erik Shellenberger for joining me for another awesome episode. Until next time!

The post 383: 5 places NEW customers come from with Erik Shellenberger appeared first on Restaurant Unstoppable.