Bruce Irving is the Founder of SmartPizzaMarketing.com, the Host of Smart Pizza Marketing Podcast and one of my go to authorities on restaurant marketing. Irving is joining us on this episode to discuss email marketing.
Why is it so important? What are some of the most common mistakes people make? These questions and more are answered. Plus, we share a TON of resources that will get you started on your email marketing way. This is one you do not want to miss!
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Show notes…
Success or Leadership Quote/Mantra
“The way to get started is to quit talking about and actually start doing it.”
In this episode we discuss:
- Why we want to have an email marketing campaign.
- Email promotions are an essential piece to the marketing puzzle. You’re able to connect with old customers, expand your brand awareness, and provide useful content to partners as well. Also
- Your email list is the only digital marketing platform you own. For example: if Twitter or Facebook go away tomorrow you lose all of those followers and friends too.
- Only 18% of restaurants are currently engaging in email marketing campaigns. For you, this screams opportunity. Opportunity to engage with your guest on a level 82% of restaurant fail to.
- Email marketing returns an average $40 for every $1 spent. It’s by far the most affordable, and most successful, marketing channel… when done well.
- The biggest mistakes Bruce sees restaurants making in their email marketing campaigns.
- Collecting emails.
- A lack of follow through.
- Asking too much in one email.
- Readability.
- Sending boring emails.
- No calls to action.
- The Things you should be doing.
- Emailing your list every week.
- Segmenting your list.
- Have follow up process for emails.
Resources
SumoMe–SumoMe is a suite of free tools that can be used to grow your website’s traffic. The SumoMe tools are easy to install and work on any website.
Justuno –Create beautiful pop ups that convert with our #1 lead capture platform.
LeadPages– Generate leads and increase sales using the industry-leading landing page builder.
mikeganino.com/52weeks– Download my 52 Weeks of Content for simple and easy ways to produce a year’s worth of weekly email and blogging content.
Canva.com– Cakes design simple for everyone. Create designs for Web or print:
99 designs– Top logo, graphic design & more. 100% money back guarantee!
fiverr.com – he world’s largest marketplace for digital services. Get logo design, marketing services, whiteboards and more, starting from only $5
Amy Porterfield– Social Media Strategy Consultant
Rick Mulready– Facebook Ad Specialist
Feedly– organize, read and share what matters to you.
AWeber.com– Looking for affordable and easy to use email marketing and autoresponder tools
ConstantContact.com-you can create effective email marketing and other online marketing campaigns to meet your business goals.
MailChamp.com– Online email marketing solution to manage subscribers, send emails, and track results. Offers integrations with other programs.
Contact Information
Website: SmartPizzaMarketing.com
Email: Bruce@smartpizzamarketing.com
Thanks for Listening!
Thanks so much for joining today! Have some feedback you’d like to share? Leave a note in the comment section below!
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Huge thanks to Bruce Irving for joining me for another awesome episode. Until next time!
The post 236: Authority Thursday| Bruce Irving |Restaurant Email Marketing Do’s, Do Not’s, & Tools appeared first on Restaurant Unstoppable.